A project created with the youngest in mind.An identity that combines joy, simplicity, and genuine emotion.
Client
Hopsasanki
Year
2022
Services
Branding
Graphic Design
Packaging
While working on Hopsasanki, I focused on lightness, color, and a childlike sense of joy captured in the motto “Kids come first.” The result is a coherent identity that reflects the brand’s character and earns parents’ trust.
Better design, greater authenticity
When building a brand, I always look for a balance between creativity and function. For Hopsasanki, it was crucial that the design not only caught the eye but was also easy to understand and true to the brand’s values.
A process that matters
From the first conversations to final implementation, I care about visual consistency and clear communication. Each stage is a chance to tailor the identity even more closely to the real needs of the brand and its audience.
