Client
Wilko
Year
2021
Role
UI/UX Design, Web Development, Strategia wizualna
Services
- Brand Identity
- Logo Design
- Social Content
- Print Design
Opis projektu
The goal was a sales space that doesn’t overwhelm, but lets users focus on detail and texture.
Checkout flow optimization
Despite the artistic character of the brand, the store keeps clear UX standards. I simplified the path from cart to checkout to reduce distraction.
Responsiveness
Mobile was key. Most purchases happen on phones, so the experience had to be light and fast to use.
Implementation
The store runs on a stable e‑commerce engine with simple stock management and payments, while keeping solid performance.
“Feel the Fabric” in practice: plenty of breathing space and strong photos, so users can almost sense the linen. The interface stays in the background.
