Client
Posterforme
Year
2022
Role
Product Designer / UX & UI
Services
- UX Research
- Information Architecture
- UI Design
- Prototyping
- Customer Journey Mapping




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Project Context
Posterforme is an original e-commerce project implemented based on WooCommerce, designed and developed by me from scratch. It included both the UX layer and the store structure, as well as the technical backend and integrations.
The project was created during the COVID-19 pandemic as a fully independent initiative – out of the need to create a complete, functioning product.
Scope of Work
Designing the store structure and UX, implementing the e-commerce platform based on WooCommerce, configuring sales and logistics processes, and integrating with external systems.
Integrations and Automation
The store was integrated with a printing house using BaseLinker, which enabled efficient order handling and shipping and prepared the system for further scalability.
Products and Content
Part of the offering, including maps, was created and edited in the Maperitive tool. This allowed for full control over aesthetics, cartographic data, and visual consistency of the products.
Role and Responsibility
Project executed independently end-to-end – from design and UX decisions, through technical implementation, to maintenance and development of the platform.


