Motivation Direct

Motivation Direct

Loyalty and incentive programs, contests, and lotteries.

UI design, content refresh, and restructuring of offer pages.

Client

Motivation Direct

Year

2024

Role

UX / UI Designer

Services

  • Web Design, UX/UI, Branding cyfrowy
  • UX/UI Design
  • Prototyping
  • Creative Concept

When form starts to overpower content

Motivation Direct has a strong, expressive identity. The offer pages needed to tame the intense color palette and translate it into a readable digital environment. I focused on clarity, rhythm, and content order so the offer stayed understandable without overload.

A process that organizes communication

From first talks to implementation I kept visual consistency and clarity of message. Every stage was a chance to align the identity with the needs of the brand and its audience.