Types of Paper in Print

Planning to print business cards, invitations, letterhead, or a catalogue? The final effect depends not only on design, but on paper.

The choice of stock is often treated as an afterthought, yet it shapes first impression: the feel, the rustle, the stiffness, even the smell. Paper is part of the experience — just as important as layout.

Below is a short, practical guide: what paper types you’ll encounter and how to match them to the job.

What is paper?

Technically, paper is a sheet or roll made from processed fibers (usually cellulose), enhanced with additives that affect color, smoothness, and strength. It’s made by felting raw material, dewatering, and drying.

In practice, it’s a carrier of visual communication. It’s where the brand lands — and it shapes how that brand is perceived.

The most important types of paper and their uses

Here are the most common (and worth knowing) paper types used in print — from classic to refined.

• Offset paper – the standard for mass printing (leaflets, notebooks, letterhead). Smooth, predictable, with good ink absorption. Functional, though less visually striking than coated stock.
• Coated paper – a smooth (matte or glossy) surface that delivers high‑quality photos and graphics. Often used for catalogues, folders, and covers. Not great for writing.
• Satin paper – between offset and coated. Soft sheen, good printability, a more elegant look.
• Bulky paper – light but feels thicker. Comfortable to read, often used for books and brochures.
• Textured paper – ribbed, linen, or mass‑dyed. Used for prestige projects: invitations, diplomas, premium folders.
• Eco paper – recycled, unbleached. Raw and natural, often slightly grey. Fits brands that want to signal responsibility and authenticity.
• Handmade paper – irregular edges, handmade look and feel. Great for wedding invitations and certificates.
• Self‑adhesive paper – with a glue layer and release liner. Used for labels and stickers.
• Metalized paper – gold, silver, or copper sheen. Adds a premium feel, works well for packaging.
• Carbonless paper (CC/NCR) – for business forms and multi‑copy prints. Transfers text under pressure, no carbon paper needed.

Key paper parameters — what to know

• Weight – measured in g/m². Higher weight means thicker, stiffer paper. Business cards are usually 300–350 g/m², letterhead 80–120 g/m².
• Color – paper doesn’t have to be white. Cream, grey, pastel, or mass‑dyed colors are common.
• Texture – smooth, ribbed, linen, velvet. Structure strongly affects tactile perception.
• Coating – uncoated (natural) or coated (satin, gloss). Influences ink absorption and abrasion resistance.
• Opacity – crucial for double‑sided printing so text doesn’t show through.
• Water resistance – some papers (synthetic or laminated) handle moisture and work for outdoor labels.

How to choose paper for a project?

Good paper isn’t the most expensive one — it’s the one that fits the purpose. A few practical tips:

• Business cards – thick paper (minimum 300 g), ideally refined: UV varnish, soft‑touch foil, hot stamping.
• Letterhead – 90–100 g, preferably uncoated so you can write and print on it easily.
• Invitations – textured, handmade, or mass‑dyed, minimum 200 g.
• Flyers and posters – usually coated paper 130–170 g (matte or glossy); offset for large runs.
• Catalogues and brochures – cover 250–300 g, inside 115–170 g; matte, glossy, or bulky depending on style.

Does paper affect brand image?

Yes. Paper is one of the key carriers of visual identity. It shows attention to detail and builds a sensory experience — touch, rustle, weight. That shapes how a brand is remembered.

Premium brands don’t print on random stock. They choose eco papers, elegant textures, and higher weights because they know these details matter.

Finally: ask for samples

Before you decide — touch it. See how it looks after printing and how it behaves in light. A good print shop has swatch books, and a designer can point you to the best option. Don’t choose paper blindly.

Conscious paper choice = better design.